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The Mum Club Featuring Adler of London

The Mum Club Featuring Adler of London

Adler of London is an amazing new children's wear subscription services supported by independent brands. You choose a package and the team send you regular scheduled stylist-selected kids outfits from local and independent designers on a monthly basis, so you can 'spend more time with your mini-me's and less time shopping for them'! We love the concept, and would love for our kids to be instantly dolled up each month with new garms. We caught up with the lovely Angela who co-founded this amazing idea along with her hubby. 

MY NAME IS Angela Langmann.

MY BRAND IS Adler of London (www.adleroflondon.com).

 I LIVE IN West London.

I FEEL MOST AT HOME with my husband and daughter jumping on the bed on a Saturday morning “lie-in”. I use lie-in loosely as these days it usually involves my daughter Sydney putting her head really close to mine saying “Mamma!” if my eyes are even remotely closed. Still, she is a pretty easy going child and loves to just hang out with my husband and me as we are waking up. We sing songs together, play “sleeping bunnies” or learn new words and phrases. My husband usually goes and gets her out of her cot in the morning after we hear her singing and talking to herself for 20 minutes (yes, he is an amazing man for doing that every morning!). The weekend is special to me as I don’t have to rush off to get ready for work and I get to spend time with my two favourite people in the world.

 I AM A MUM, a feminist, a wife to my soul mate, a professional, and a yogi.

THINGS THAT KEEP ME AWAKE AT NIGHT…  I distinctly remember the moment I made a pact to myself to ensure we raised our daughter to have self-confidence and believe she was good enough to accomplish anything she wanted. It was the first day home from the hospital with her and I was taking a shower.   A Lana Del Ray song was playing and the words “will you still love me when I am no longer young and beautiful”. I started bawling instantly thinking I never wanted our Sydney to think that she wasn’t beautiful, inside or out. It hit home to me that as young girls and women, we are faced with so many pressures to be perfect; have perfect skin and hair, be tall and skinny, and all the other bullshit we see in the media and it just isn’t realistic or worth worrying about. My husband and I are trying to raise her as gender-neutral as we can to give her a fair start. It’s personally been a learning process as I pick her clothes, toys, and books to introduce to her. That is why I gravitate to our Modern Hip style profile. It’s mostly gender neutral and super cool too!

I WANTED TO BE WHEN I GREW UP… I wanted to be a ballerina first but when I started watching more TV I wanted to own advertising agency like the single mom on the American sit-com “Who’s the Boss”.

MY FIRST STEPS TAKEN TO START MY BRAND WERE to get feedback from other parents through a survey we created. My husband and I had an idea to save parents time and support independent brands but we needed to make sure that other people would value our service. The feedback from our customers and the brands we work with has been overwhelmingly positive and it’s been so great to get to know the small shop community. Our mission is to help brands find more customers and help customers find new brands. Knowing that the clothes are ethically sourced and produced means a lot to me.  Plus, who doesn’t want that “Stand out on the playground” look?!

THE HARDEST PART OF MOTHERHOOD IS knowing when to teach, and when to just let them observe and learn.  It’s also not succumbing to the “mom guilt” that a lot of mothers do. Am I working hard enough? Am I spending enough time with my daughter? Am I doing my fair share of parenting? How can I work out more? With all of these questions constantly swirling it becomes second nature to think you aren’t striking the right balance but if I tell myself, if I am worried about these things, chances are I am doing a pretty damn good job.

THIS KEEPS ME SANE... My husband keeps me sane (but also drives me only slightly mad!). I said in our marriage vows that the thing I value the most in him is his patience. I am a go-go-go type of person and it’s amazing to have him by my side with that counterbalance.

I COULD NOT LIVE WITHOUT (PHYSICAL OBJECT)... my phone.  It keeps me connected to the people and things I cannot directly interact with on a regular basis.  It also helps me capture the moments I love, that I would otherwise forget!

 MY BIGGEST RISK is doubting myself. See “mom guilt” above

MY BIGGEST ACCOMPLISHMENT has been raising a happy, healthy, brilliant daughter.

 MY BEST PIECE OF ADVICE is to go for it! No one ever said “Today is not a good day to follow your dreams, do it tomorrow”.  I also firmly believe in the saying that you are only as good as the people you surround yourself with. I don’t let negative naysayers in my friend circle.

I WOULD HAVE DONE THIS DIFFERENTLY IN MY LABOUR… My labour did not go the way I planned (emergency c-section vs birthing centre pool birth) but I did have an open mind about plans changing so I am not sure I could have planned anything differently.  I wouldn’t change anything I did DURING labour but if I were to do it again one day I will change the way I felt AFTER the birth. I beat myself up for too long that I asked for an epidural after 8 hours of induced labor resulting in dilating to 0 cm. I had to get the epidural twice because the first one didn’t take, her heart rate dropped to dangerous levels twice, and she wasn’t breathing when she was born (but soon recovered) so now 21 months later, I know I made the right decisions but it took me a while to realise it. We get too caught up in what a “natural” birth is and I have since grown to really dislike the term “natural” birth. We all do an amazing job creating life, carrying a life for nine months and then raising that life for 50+ years, so enough with beating ourselves up about what happened in those 24 hours… it’s time to #celebratelifeeveryday and not look back. 

Instagram: adleroflondon 
FB:  www.facebook.com/adleroflondon

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